Zhuyeqing – Leaders in Global Tea Markets for a Decade

On the 26th of December 2018, Zhuyeqing Tea, one of the leading brands of green tea in the world held its press conference “Ten Years of Quality Tea from Emei Mountain” to present its achievements during the the last decade.

January 2, 2019 /PressReleaseAgency/ —

On the 26th of December 2018, Zhuyeqing Tea, one of the leading brands of green tea in the world held its press conference “Ten Years of Quality Tea from Emei Mountain” to present its achievements during the the last decade.

The press conference was attended by hundreds of members of the press to discuss the reasons behind the tremendous success of Zhuyeqing Tea and the direction in which the brand will develop in the future. Among the attendees were several industry leaders, such as academician Chen Zongmao, Jiang Nanchun, the president of Focus Media, the largest media group in China, financial writer Wu Xiaobo, and famous writer Cai Lan.

According to data released by the China Tea Circulation Association, in the period 2007-2017, Zhuyeqing Tea was at the forefront of premium Chinese green tea sales, boasting a leading position in global market share.

Ten years on, Zhuyeqing Tea still remains a high quality brand and market leader.

Zhuyeqing Tea is produced in the Emei Mountain dual-listed heritage site, situated 30 degrees above the equator in the Alpine Tree area, 600-1500m above sea level. These two geographical factors render this area the most ecologically suitable environment for the production of premium green tea.

In addition to the excellent geographical conditions that foster its quality, Zhuyeqing Tea contains only the hearts of the buds and is picked before the Tomb-Sweeping Festival, which is believed to be the best time to harvest green tea. Furthermore, Zhuyeqing has invested near one-hundred million RMB to develop a customized tea production line in order to cement their position as a leader in digital production, the tea historian Chen Zongmao referring to it as “laying the technological foundation for the entry of Chinese green tea into the global market.”

Behind this advanced technology are more than fifty benchmarks for testing the quality of the product, along with a comprehensive quality inspection process with more than thirty-eight steps to ensure the quality that has ensured ten consecutive years of high-volume sales and market leadership.

At the same time, Zhuyeqing has also won the World Green Tea Congress Special Gold Award.

Zhuyeqing has been recognized by the Chinese government as an ideal representative of Chinese gift to the world. China is the world’s largest tea-producing country. According to the International Tea Commission, the total export volume of green tea in 2017 was 294,000 tons, which makes China the second largest in the world. When it comes to green tea, China has always been the most important player in the global market.

The fact that Zhuyeqing Tea has been twice-selected as a national gift representative of China to two Russian Presidents serves as testament to its enormous contribution to the green tea industry and nation as a whole. Zhuyeqing Tea has enabled domestic tea enterprises to open up the international tea market and thereby cement the status of China as a highly reputed producer of quality tea.

President Tang Xianhong of Zhuyeqing Tea has expressed that Zhuyeqing will persist in adhering to the three principles of producing high quality green tea – growing at high altitude, harvesting prior to the Tomb-Sweeping festival and only utilizing the hearts of the buds. As a leading company in the industry, Zhuyeqing Tea not only serves as a benchmark of high quality green tea, but also carries the responsibility of maximizing the influence of Chinese green tea world-wide.

Contact Info:
Name: Zhou Jin
Organization: Zhuyeqing Tea
Website: http://www.zhuyeqing-tea.com/

Source URL: https://marketersmedia.com/zhuyeqing-leaders-in-global-tea-markets-for-a-decade/464849

Source: PressReleaseAgency

Release ID: 464849